GEO | Generative Engine Optimisation in Singapore

Get your business cited by ChatGPT, Perplexity, and Google AI.

A growing share of your potential customers aren't scrolling through Google results anymore.
They're asking AI tools for recommendations and trusting whatever comes back.
If your business isn't being cited, you're invisible to them. GEO fixes that.

Get your free GEO audit

What is Generative Engine Optimisation (GEO)?

GEO (Generative Engine Optimisation) is the practice of structuring your online presence so that AI systems, such as ChatGPT, Perplexity, Google AI Overviews, Gemini etc. trust, reference, and cite your business when people ask questions in your industry.

When someone types "what's the best SEO agency in Singapore?" into ChatGPT, the answer they get isn't a random guess. It's pulled from sources those AI systems have learned to trust. This would mean websites with clear authority signals, well-structured content, strong E-E-A-T signals, and consistent citations across the web.

GEO is about making sure your business is one of those trusted sources.

What's included in our GEO strategy

AI visibility audit
✓ Check current citations in ChatGPT
✓ Check current citations in Perplexity
✓ Google AI Overview presence check
✓ Competitor AI citation analysis
✓ E-E-A-T signal assessment
✓ Content gap identification
Content structuring for AI
✓ Semantic content architecture
✓ Citation-worthy content creation
✓ Direct answer formatting
✓ Entity & topic authority building
✓ Structured data optimisation
✓ Source credibility signals
Authority & trust building
✓ E-E-A-T signal strengthening
✓ Author & brand credibility setup
✓ Third-party citation building
✓ Directory & profile consistency
✓ Review & reputation signals
✓ LinkedIn & social authority
Monitoring & reporting
✓ Monthly AI citation monitoring
✓ Google AI Overview tracking
✓ Perplexity citation checks
✓ ChatGPT response monitoring
✓ Competitor citation comparison
✓ Monthly GEO performance report

How GEO is different from SEO

Traditional SEO
GEO — AI Citation Strategy
Targets Google's ranking algorithm
Targets AI systems — ChatGPT, Perplexity, Google AI Overviews
Optimises for keywords and backlinks
Optimises for semantic completeness, authority, and factual accuracy
Goal: rank on page one of Google
Goal: become the cited source in AI-generated answers
Measured by keyword positions and organic clicks
Measured by AI citation appearances and brand mentions
Can rank #1 but still lose traffic to AI Overviews
Feeds directly into AI Overviews — capturing that lost traffic
Most Singapore businesses are already doing this
Most Singapore businesses have no strategy here yet

GEO and SEO complement each other — but they require different thinking. We apply both in every engagement so your visibility compounds across traditional and AI-powered search.

Who this service is right for

GEO is relevant for any Singapore business that wants to be visible where their customers are increasingly spending time — AI tools and conversational search.

You're a particularly strong fit if:

You're in a professional services industry where people ask AI for recommendations (law, finance, marketing, health, education)
Your target customers are tech-savvy and likely already using ChatGPT or Perplexity for research
You want to build a visibility advantage before your competitors realise GEO exists
You're already doing SEO and want to extend your visibility into AI-generated results
You want your brand to be the answer — not just a result

Pricing

GEO strategy is included in all monthly retainer plans from $450/month.
It's built into everything we do, not sold as a bolt-on.

For businesses that want a standalone GEO audit and strategy without a full SEO retainer, this is available as a one-time engagement.

Get in touch for a custom quote.

See full pricing breakdown →

Questions about GEO and AI citation strategy

  • Not directly.

    AI systems generate responses autonomously.

    But you can significantly influence what they say by building the right signals:

    • Authoritative content

    • Consistent entity information across the web

    • Strong E-E-A-T signals, and

    • Structured data.

    GEO is about making your business the most trustworthy, well-structured source on your topic so AI systems naturally reference you.

  • We check manually and systematically.

    This means searching for your key queries in ChatGPT, Perplexity, and Google AI Overviews and documenting whether your business appears.

    We do this as part of every GEO audit and include it in monthly reports.

  • GEO is a medium-term strategy.

    Early improvements in AI citation visibility typically take 2–3 months as content is updated, structured data is implemented, and authority signals build.

    The timeline depends on how established your domain is and how competitive your industry is in AI-generated results.

  • Yes, especially now.

    Most Singapore businesses have no GEO strategy, which means the barrier to becoming a cited source is lower than it will be in 12–18 months.

    Small businesses in niche industries can establish AI citation authority faster than larger competitors who are slower to adapt.

  • Increasingly yes.

    Google's own AI Overviews are now appearing above traditional organic results for many queries, meaning a #1 ranking can still lose clicks to an AI-generated answer that cites a different source.

    GEO ensures your content feeds into those AI answers rather than being bypassed by them.

Be the answer, not just a result.

Start with a free GEO audit.

We'll check whether your business is currently being cited by ChatGPT, Perplexity, and Google AI Overviews, and show you exactly what to fix.

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