Real Results from SEO & AEO Optimisation in Singapore
We believe in transparency — so here’s a look at real data from one of our recent projects.
This case study shows how small improvements in SEO and AEO can lead to powerful results — higher rankings, more clicks, and better visibility in Google and AI-powered searches.
Case Study —
B2B Corporate Gifting Business in Singapore
Project Overview
Client Type: Corporate Gifting / B2B / SME
Services Provided: Full SEO + AEO Optimisation, Blog Content Strategy, Local Visibility Setup
Goal:
The client wanted to increase their organic website traffic and appear in more relevant search results in Singapore — without relying on paid ads.
Our Approach
We started by identifying what was holding their website back:
weak metadata, no structured data, and no blog strategy.
Here’s what we did:
✅ Conducted a full SEO and AEO audit using Google Search Console.
✅ Fixed technical issues — mobile speed, indexing, and broken links.
✅ Researched high-intent keywords specific to their industry.
✅ Added schema markup and FAQ sections for AEO optimisation.
✅ Created 2 SEO-optimised blogposts per month with natural keyword intent.
Google Search Console 28-day comparison showing significant improvement in keyword ranking positions and CTR after SEO & AEO optimisation.
Average search position improved from #36.6 to #19.6, demonstrating stronger keyword relevance and better page optimisation.
What We Did
✅ Optimised page titles, meta descriptions, and internal links for top-performing keywords.
✅ Fixed technical SEO issues that affected indexation and crawlability.
✅ Added structured data (FAQ schema and HowTo schema) for better AEO coverage.
✅ Improved content readability and keyword density for user intent alignment.
✅ Updated sitemap and resubmitted to Google Search Console for faster crawling.
✅ We also included links back to the site on Pinterest, Linkedin and Facebook pages to strengthen SEO and relevance.
What This Means
Even with a small number of optimised pages, the results show that technical fixes and AEO-ready formatting can have a direct impact on visibility and CTR.
The site not only appeared higher in search results but also attracted more relevant users who clicked through.
This demonstrates that even short-term SEO & AEO improvements can produce measurable outcomes — better rankings, higher CTR, and stronger authority signals.
Key Takeaways
Average keyword position improved by over 17 ranks within one month.
CTR increase shows stronger audience intent alignment.
Visibility may fluctuate as Google recalibrates rankings, but performance trend is positive.
Structured content (AEO) helps your site appear more prominently in AI-driven and rich search results.
Frequently Asked Questions About SEO Results
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This often happens when Google refines your keyword targeting.
Your pages start ranking higher for more relevant searches, even if total impressions slightly drop — quality traffic increases while low-value impressions are filtered out.
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Typically within 4–8 weeks, depending on your industry and how quickly Google crawls your updates.
SEO growth compounds over time, and early improvements in ranking position usually precede larger traffic jumps.
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Yes — with a structured audit and consistent optimisation, even small businesses can see measurable gains in search position and CTR within one to two months.
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Each audit includes technical fixes, content rewrites, AEO setup, and ongoing data tracking.
This ensures your site stays visible in both Google and AI-generated search results.
Ready to See Similar Growth?
Start with a free SEO & AEO audit — we’ll show you what’s working, what’s not, and how to replicate these results for your business.
Tell us a little about your goals, and we’ll get back to you with a plan that fits.
We usually reply within 1-2 business days —
because growth shouldn’t wait.
We can’t wait to help your brand get found and chosen.
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