Real results from real Singapore businesses.
We believe in transparency. Here's an honest look at what SEO and AEO optimisation actually delivered for one of our clients — with real data from Google Search Console.
Case study 01
B2B Corporate Gifting Business, Singapore
The challenge
This client had a well-designed website and strong product offerings, but was invisible on Google.
They were spending on paid ads to drive traffic, but the moment they paused the budget, enquiries dried up. They came to us wanting long-term organic visibility that didn't depend on ad spend.
When we audited the site, we found weak metadata across all pages, no structured data, no blog strategy, and technical issues affecting crawlability. Google couldn't properly understand what the business offered or who it served.
What we did
We started with a full SEO and AEO audit using Google Search Console to establish the baseline. And then worked through every layer of the site systematically.
The results — 28 days after optimisation
Google Search Console data showing a 28-day comparison before and after full SEO and AEO optimisation.
Google Search Console 28-day comparison showing significant improvement in keyword ranking positions and CTR after SEO & AEO optimisation.
Average search position improved from #36.6 to #19.6, demonstrating stronger keyword relevance and better page optimisation.
What this tells us
A few things stand out from this project that apply to most Singapore businesses we work with.
First, technical issues are usually the biggest blocker, not content.
Most sites have existing pages that could rank well but are being held back by indexation problems, weak metadata, or missing schema. Fixing the foundation delivers results faster than publishing new content.
Second, AEO formatting compounds SEO gains.
Adding structured data and FAQ schema didn't just improve AI answer eligibility. It also contributed to stronger click-through rates as richer results appeared in Google.
Third, results come faster than most people expect.
This client saw meaningful movement within 4 weeks, not the 6-month timeline many agencies quote as a way of managing expectations.
Questions about SEO results
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Results vary depending on your industry, current site health, and how competitive your target keywords are.
That said, the foundations we applied here: technical fixes, keyword-optimised metadata, AEO schema, and content strategy, apply to almost every Singapore business website we audit.
Most clients see early ranking movement within 4–6 weeks.
We'll tell you honestly what to expect after your free audit.
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This is actually a positive sign.
When Google refines its understanding of your pages, it stops showing them for irrelevant broad queries and starts ranking them higher for more specific, relevant ones.
Total impressions can dip temporarily while click-through rates improve. This is because the traffic you're getting is more targeted and more likely to convert.
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This client saw meaningful ranking movement within 4 weeks of full optimisation.
That's faster than average, largely because the technical foundations were fixed first, which gave Google clear signals to re-evaluate the site quickly.
For most Singapore businesses, early movement comes within 4–6 weeks, with sustained traffic growth compounding over 3–6 months.
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Rankings built on solid technical foundations and quality content are far more durable than paid ad traffic.
That said, SEO requires ongoing maintenance. Google's algorithm updates, new competitors entering the space, and content freshness all affect rankings over time.
Our monthly retainers are designed to keep your visibility compounding rather than stagnating after the initial setup.
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The free audit covers your current keyword rankings, technical site health, metadata and schema setup, indexation status in Google Search Console, and a comparison against your top competitors.
You'll get a clear picture of what's working, what's blocking your visibility, and what we'd prioritise fixing first.
No obligation to proceed.
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Most agencies focus on traditional SEO — keyword rankings and backlinks.
We layer in AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) so your business shows up not just in Google results, but in ChatGPT responses, Perplexity citations, and Google AI Overviews.
We also build the websites we optimise — so there's no gap between how your site is built and how it ranks.
Ready to See Similar Growth?
Start with a free SEO and AEO audit.
We'll show you what's holding your site back, what we'd fix first, and what results you can realistically expect based on your industry and current site health.
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